Ali Payne

Ali Payne helps women change their relationship with alcohol and build a life that they can be happy with. Sober since 27th February 2023, she knows first-hand both the pull of drinking and the freedom that comes with leaving it behind. Ali has over 25 years’ experience in journalism, PR and communications – skills that make her a natural listener, encourager and guide. Her approach is friendly, supportive, and practical: sobriety takes commitment, but it doesn’t have to feel overwhelming. She’ll guide you step by step, helping you create strong foundations for lasting change. Based in Berkshire with her husband, two children, and cocker spaniel, Ali still loves live music, theatre, and a great night out – just without the hangover.

Tony Worsdall

With over 30 years of experience as a senior advisor in the public sector, Tony understands the complexities of navigating change—both professionally and personally. After breaking free from alcohol himself in 2020 he trained as a Sober Coach in 2022. He now helps mid-life professionals reclaim control, rediscover purpose, and build a fulfilling, alcohol-free life.

Tony’s coaching goes beyond simply quitting—his structured, step-by-step approach provides the tools, accountability, and support needed to break old patterns, manage triggers, and build lasting confidence. Clients gain clarity, strengthen relationships, and design a life they truly enjoy—without alcohol.

If you’re ready to take charge of your future, Tony will guide you with clarity, accountability, and unwavering support.

Nigel Harpley

Nigel is a sober coach who works with men who are questioning their relationship with alcohol – often professionals, partners, and dads who feel like drinking has started to get in the way of how they want to live. Based in Wollongong, Australia, Nigel works online and supports clients across the world.

Nigel brings a calm, grounded presence to his coaching, shaped by years of personal and professional experience. He is a father and stepfather who continues to work in industrial and manufacturing settings, so he understands the pressures of balancing a demanding job, family responsibilities, and trying to stay on track. Sober for over four years and an experienced SMART Recovery facilitator, he supports clients with practical tools and genuine care. Are you curious about change, feeling stuck, or alcohol-free but wanting to build a life that fits?

Nick Jonsson

Nick Jonsson – Based in Singapore, is an Amazon No 1 Best-selling author and executive coach with a wealth of experience spanning over two decades in corporate leadership and entrepreneurship, Nick has been sober since 2018. He is certified as a Chief Master Coach (CCMC) through ITD World, holds an ACTP accreditation from the International Coaching Federation (ICF), and has expertise in NLP (Neuro-Linguistic Programming).

Nick’s approach is deeply influenced by the discipline of an Ironman athlete, emphasizing physical health, mental toughness, nourished nutrition and emotional resilience. Whether you’re a grey zone drinker or looking at starting your sober journey or aiming to enhance your life with greater purpose and mindfulness, Nick’s coaching goes beyond sobriety. It’s about fostering a lifestyle where well-being and authenticity lead to profound happiness and success, helping you to navigate life’s complexities with clarity and strength. www.nickjonsson.com/private-coaching

Vince Hannant

With over 25 years of working at senior business levels, Vince is all too familiar with the role that alcohol can play in both smoothing the wheels of industry and being the default “permission to relax” after stressful days. He decided to change his relationship with alcohol in his late forties, but still unsatisfied with effects of very moderate consumption, went completely dry in 2023 and in his words is “now living my best life”.  Already a business coach and emotional intelligence practitioner by day, it became a natural next step for him to become a qualified sobriety coach. With a deep appreciation of the pressures of senior business responsibility, Vince is passionate about helping sober curious professionals achieve their sobriety goals via focused, compassionate, 1:1 coaching support.

Shaun Jones

Are you performing well – but sense there’s another gear you’re not reaching?

You’re not struggling; you’re succeeding. Yet something’s quietly dulling your edge—reducing clarity, energy, or consistency in ways that are easy to normalise in busy, high-pressure roles.

I call this Potential Lag.

With 35 years leading high-performance teams globally, I recognised in my fifties that even moderate drinking was creating friction I’d learned to ignore. Stepping back delivered sharper thinking, sustained energy, and a calmer, more grounded focus.

My Strategic Advantage Review is a confidential, 1:1 coaching conversation for senior professionals who are sober-curious – exploring the real performance impact of alcohol and other habits. Together, we clarify what’s creating drag on your peak performance and design the conditions for operating at your natural best. This is about clarity, choice, and sustained performance.

Book a confidential call to explore your Strategic Advantage.

shaun@vitalitypivot.co.uk

Gillian Cockburn

Annie Knowles

Struggling with wine o’clock? Finding that alcohol is creeping in more than you’d like? You’re not alone. Annie is a sobriety, confidence, and life coach who helps  people rethink their relationship with alcohol—without pressure or judgment. With over 30 years in healthcare, she understands the relentless juggle of work, family, and stress—and how easy it is to reach for a glass (or two or three) to unwind. After experiencing post-pandemic burnout, Annie chose to step away from alcohol in 2021 and discovered just how freeing life can be without it. Inspired by the resilience of the pandemic rainbow and the spirit of cheering each other on, she brings the same encouragement to her clients—helping them find their own pot of gold. If you’re ready to explore life beyond alcohol, Annie will guide you toward healthier ways to relieve stress, reclaim balance, and rediscover joy on your own terms.

Paul Briley, ACC, CPTD, MBA

Paul leverages his 25+ years of experience in learning, leadership, consulting and coaching to help you bring your vision to life. His career was built on consultative thought leadership focused on creating impact on people, culture and results. He’s known for helping people assess their current state, define goals and outcomes, then build plans and move to action.

Paul’s consultative approach helps build custom solutions based on your unique needs and experiences. He now helps people get off the comma™ through his consulting, coaching and organizing practices, building relationships based on a sense of purpose, action-orientation and having fun in the process. Paul holds a Master’s in Business Administration, is an International Coaching Federation (ICF) certified coach (ACC), and a Certified Professional in Talent Development (CPTD).

Janey Lee Grace

Sober since 2017, Janey brings deep personal experience and extensive training to her work. She is a certified Grey Area Drinking Recovery Coach, Level 2 EFT and Matrix Reimprinting practitioner, and trained in NLP and Family Constellations. Known for her compassionate yet laser-focused approach, Janey helps clients quickly uncover the root causes of challenges and gently release limiting beliefs, supporting not only emotional healing but also physical well-being – with a strong emphasis on nutrition, balancing brain chemistry, and holistic self-care. Whether you’re just starting out on your sober journey or looking to uplevel your mindset, purpose, and vitality, Janey offers powerful support to help you feel inspired, motivated, and truly transformed.

Janey is the founder of The Sober Club, Alcohol Free Life podcast, author of Happy Healthy Sober and has trained all the coaches on this site.

Ian Watt

I’m Ian, a qualified sober coach supporting professional midlife men who’ve realised alcohol no longer fits the life they want to live – even if everything looks fine from the outside.

After a career in sales and senior leadership roles, I recognised I was using alcohol to cope with work I’d outgrown. The cycle of pushing hard, drinking to unwind, restless sleep, and low energy slowly took its toll. As I moved through midlife, I began to question whether this was really as good as life gets. Quitting alcohol showed me just how much it had been holding me back. Today, I live with a level of energy, clarity, and motivation I hadn’t felt since my 30s.

My coaching begins with stopping drinking, but it doesn’t end there. Together, we focus on what comes next: renewed vitality, purpose, and a life that feels worth getting up for. This isn’t about giving something up – it’s about moving towards the life you actually want.

Email: ianwatt88@gmail.com

Adam Hemming

I’m Adam, a certified sober coach with a 25-year career leading marketing teams and businesses. I’ve lived and worked in London, Sydney, Singapore and Madrid, and now live in Staffordshire with my wife and two young kids. My children were my biggest motivation to quit drinking in 2022. Becoming a dad changed everything – I wanted to be fully present, not just physically there. I’m proud to be alcohol-free, and my only regret is not doing it sooner. I’m passionate about health and wellness, training regularly and competing in CrossFit and other fitness events. Quitting alcohol was the missing piece – it gave me more clarity, energy and balance than ever before.

Through Hemming Coaching, I help dads and high-achieving men take control of alcohol without relying on willpower alone. We create a clear vision for your future, and build the habits to help you show up fully – for yourself and those who matter most.

Clare Skelland

Having always labelled herself a ‘party girl’ Clare found her relationship with alcohol changed dramatically when she reached her forties and started to feel the impact of peri-menopause on her health and wellbeing. Now a trained Sober Coach and Menopause Champion, Clare has seen first hand how much sobriety can dramatically improve side effects of the menopause, as well as improving every other aspect of your life. If you want to found our more about Clare and how she could help visit www.betterwithoutbooze.co.uk.

Polly Lovell

Hi, I’m Polly Lovell, a Certified Sobriety Coach and NLP Practitioner based in the South West, UK. I help professional women 40+ quit drinking, build confidence, and create lives they truly love.

After a successful career in business and education across the USA and UK, I realised that my stress-fuelled drinking was damaging my health and happiness. At 57, inspired by my daughter’s sobriety, I made the life-changing decision to quit alcohol;  proof that it’s never too late to take back control. Now thriving with renewed energy, stronger relationships, and a passion for fitness and well-being, I’m dedicated to showing women 40+ that they can embrace positive aging through an alcohol-free life. Through my coaching, I support women not only to break free from alcohol, but also to build self-belief, boost confidence, and transform their relationships. I also specialise in guiding women through perimenopause and menopause, helping them feel stronger, clearer, and more empowered in this stage of life.

With a blend of personal insight, professional expertise, and proven NLP change strategies, I help women step into freedom, confidence, and lasting transformation.

I truly believe that it’s never too late to take back control.

Zoe Godfrey Halliday

Zoe is a dedicated sober coach, and will guide you on your journey to enjoying an alcohol-free life. Are you fed up of the same old cycle of booze, booze and more booze? From her own personal experience of ditching the booze, she understands the challenges you face but wants to make it clear that addressing the elephant in the room is so worth it. A proud mother of two sons, two dogs and a cat, Zoe loves her garden and being out in nature. Also, a qualified yoga teacher who is passionate about both mental and physical health and wellbeing to enable you to live your best. Live a life you don’t want to escape from……..

Samantha King-Grant

Samantha broke up with booze in 2021 in the midst of a midlife reset. She realised that alcohol was hindering her by exacerbating perimenopause symptoms, impeding her ability to grieve her mother and generally working against her as her children left the nest. With a Masters Degree in Counselling Psychology from her time studying in Canada and the USA, Samantha now supports people in mid life flux who want to transition into a positive sober way of living.

Rosie Conaty

I moved to London from Ireland, in the summer of 1996.  Throughout this time, I have worked in health and social care, including mental health and drug treatment services. My own alcohol-free journey began in July 2022, at the age of 45. After many years, of burning the candle at both ends, I decided to hit pause for a month. My intention was not to quit for good, but something shifted. I felt so good, physically and mentally, that I’ve kept going and not looked back. I chose the word Sláinte, pronounced slawn-che, as a nod to my Irish heritage. It means “health” in Gaelic, a word commonly used when raising a toast, similar to ‘cheers’.

My mission is to help you transform your relationship with alcohol, so you can still have fun, connect and celebrate, whilst experiencing all the benefits of an alcohol-free lifestyle.

Ellie Nova

Ellie is a sober coach, mentor, writer and mother who lives in Lewes, East Sussex. In 2018, after more than a decade feeling trapped by alcohol and full of shame, she began her life-changing journey to choosing radical self-care over drinking. She now supports courageous women to reclaim their power and break free from alcohol for good.

With unwavering compassion and optimism, Ellie will be your cheerleader as you step forward into the life you truly want to live.

Belinda Bingham

Belinda’s longstanding relationship with alcohol ended at age 55 when she finally admitted the booze had to go. She found her journey to sobriety to be a truly enlightening and empowering experience and the subsequent catalyst for becoming a Sober Coach.

Belinda is now passionate about helping other women in midlife discover a new and fulfilling life beyond alcohol.

Sally Magee Bankes, P.E.

Are you ready for change? I help high-achieving women who are drinking more than they want to transform their relationship with alcohol and thrive alcohol-free. Using a strengths-based, shame-free approach, we’ll uncover the patterns behind your drinking and flip the switch together. I’ll help you build alcohol-free habits that leverage your strengths, align with your values, and become second nature.

Whether you’re sober-curious, taking a break, or ready to thrive alcohol-free, I offer 1:1 coaching and group challenges like Dry January and Sober October to support women in high-pressure careers.

I ditched the booze in 2021 and haven’t looked back! As a Professional Certified Coach (PCC) by the International Coaching Federation, a certified life coach, and Gallup-Certified CliftonStrengths coach, I combine coaching expertise with practical strategies to help you make lasting change with confidence.

Becky Fausset

Becky said goodbye to alcohol in 2019 after recognising its damaging impact on her life. Struggling for years to find the right support, she was inspired to train as a counsellor. Combining her experience as a sober coach and her personal journey, she now integrates this insight into her counselling practice. Becky is an Integrative Counsellor, accredited by the National Counselling and Psychotherapy Society. She works therapeutically with clients facing challenges such as trauma, relationship issues, and low self-worth, helping them change their relationship with alcohol and rediscover their authentic selves. With 5 years of counselling experience and 25 years supporting the homeless, Becky brings deep understanding to her work. Contact her for a free, no-obligation chat.

Carolyn Clark

Carolyn has partially retired after a 30-year career in public service, where she dedicated herself to helping people change their behavior. After drinking for over 40 years, she made the decision to stop at age 58. Since then, she has completely transformed her life, embracing new and exciting experiences. She has a Diploma in Sober Coaching, and is an Accredited Sober Club Coach, and a qualified yoga teacher who hosts in-person classes, and day retreats in North Wales.

Carolyn is a skilled circle facilitator, and sound practitioner, and also leads retreats in Bali, the next one being September 2025. She Is passionate about working with peri and post-menopausal women to help them navigate their sober journey and take back their power. Carolyn offers 1:1 online tailor-made coaching packages to collaborate with her clients and make herself redundant to them whilst seeing them thrive.

Zoe Brough

Zoe supports mid-life professional women, especially those living alone, who feel stuck in grey area drinking. Through 1:1 coaching, she helps clients break free from alcohol and reconnect with their authentic selves, showing them they already have what’s needed to live confidently and joyfully alcohol-free.

Her own drinking began in her teens and continued through a music retail career shaped by a “work hard, play hard” culture. Into her 40s, hangovers worsened and anxiety rose, yet she believed alcohol meant confidence and fun. In truth, it masked trauma and deepened anxiety. In 2022, she chose sobriety and discovered lasting freedom and clarity. She’s since become a community run leader, combining her passion for running with coaching to create safe, supportive spaces where anyone can run and connect—whatever their pace.

Gill McKay

Gill quit drinking in 2017 and runs Inquisitive Coaching helping professional, successful women in their 50s, 60s and beyond to break free from the hold of alcohol and start living life on their own terms. Over the years, she has trained as a Grey Area Drinking Recovery Coach, Accredited Sober Coach, Master NLP Practitioner and Somatic Coach. She gives clients the tools to replenish their nervous system so they can make different choices without endless willpower, cravings or doubts. With a background in neuroscience, Gill is also a mental health first aider, TEDx speaker and best-selling author of “STUCK: Brain Smart Insights for Coaches”. She also works with teams and organisations to open up the conversation around alcohol and stop the stigma around sobriety and sober curiosity.

Larissa Cavanagh

Larissa quit booze after the pandemic and is now passionate about helping others do the same. She knows firsthand what it’s like to feel stuck in the cycle of questioning your drinking, trying to cut back, and feeling like willpower isn’t enough. The good news? Her coaching doesn’t rely on willpower but focuses on removing the desire to drink and creating a life you want to be present for.  Using a compassionate, science-backed approach, Larissa helps people shift their mindset and change their relationship with alcohol in a way that feels freeing, not restrictive. Based in Manly Beach, Sydney, Australia – she works with clients worldwide via Zoom 1 to 1 coaching.

Deborah Davison

Debs has been in the wellness industry working at a UK based top health retreat for 16 years as the resident wellness coach, NLP master and clinical hypnotherapist helping clients to make positive changes, reduce stress and become healthier versions of themselves.

After her own transformational journey of ditching the booze and taking her own wellbeing onto another level, she trained as a Sober Coach with Janey Lee Grace to inspire and help others do the same. Debs offers 1:1 online sober coaching.

Toby Ernberg

Toby Ernberg is a Certified Sober Coach for High-Functioning Professionals, internationally. With a background in B2B sales, HR consulting, coaching, and employee well-being, he understands the pressures that come with high responsibility—and how easily alcohol can become a silent coping mechanism. Now in his third year of sobriety, Toby has turned his personal journey into his professional purpose and passion: helping others who are struggling just as he once did. His lived experience adds deep value and empathy to his coaching work. Toby specialises in supporting executives and professionals who appear to “have it all” on the outside but feel stuck, anxious, or exhausted within. His holistic, tailored method blends evidence-based tools, mindset shifts, and accountability to help clients reclaim energy, clarity, and joy—without relying on willpower alone. Whether you’re sober curious, tired of negotiating with yourself, or ready for a full reset, Toby will walk alongside you to help uncover the answers and solutions you already have within. Based in Switzerland, he offers coaching in English, French, and Swedish.

Lucy Hemming

Lucy is a qualified Sober Club Coach with a corporate career in advertising and marketing. She has worked in London, Sydney, Singapore and Madrid and now lives in Staffordshire with her husband and 2 little girls. Her 2 daughters were her inspiration to quit alcohol back in 2021, she is now a proud and present Mum. Lucy is passionate about health and wellness, has competed in Sprint Triathlons and several Hyrox competitions. Quitting alcohol was the last piece of the wellness puzzle.

Lucy’s approach empowers mid-life, corporate women to gain back control of alcohol without relying on willpower, helping them to create their vision for the future and find the tools to build it!

Marcus Jones

I was a weekend drinker until Pancake Day 2016 when my then-wife said she wanted to end our relationship. In that moment, my world changed. The bottle became my refuge. The numbness it offered felt like a shield, a barrier between myself and the pain I was experiencing. My life became a cycle, each week indistinguishable from the last: work, friends, drinks, sleepless weekends, and the dreaded Sunday blues. Alcohol was an excuse for everything – football games, stress, even the most trivial matters. However, amidst the chaos, I found my calling. I’ve turned my pain into purpose, my struggle into strength. I became an internationally accredited coach in transformation coaching and now, through Janey, a sober coach to help others navigate their struggles.

My aim is to help men find their path from Booze to Better and, in turn, transform their lives. I am here to help you break the cycle, find your strength in adversity, and transform your pain into purpose.

Jo Bolding

Most support focuses on early sobriety. I work with you on what comes after.

If you’re six months sober (or more) and getting on with life but aware something still isn’t quite aligned – glad to be sober, yet slightly stuck, slightly restless, slightly “is this it?” – you’re in the right place. You’ve changed internally, but the outside hasn’t caught up. That in-between stage is where I work.

I’m Jo: an ICF-accredited coach, HR Director, long-term sober woman, and founder of Beyond Sober. My approach blends professional training with lived experience and trauma-responsive practice. It’s compassionate, practical support for people who don’t need fixing but do want space to understand who they are now, what they need, what matters, and how to live from that truth.

Here, not drinking isn’t the headline – it’s the foundation and is understood. This is where identity shifts surface, relationships tilt, old patterns reappear, and self-trust is rebuilt – so you can create a life that actually fits.

If you’re ready for the next bit, I’d love to talk.

Sarah Bennett

Sarah’s relationship with alcohol began in her teens and became a deeply ingrained part of her lifestyle during a long career in the city and the advertising industry. The cycle of drinking continued well into her 40s and 50s, despite increasingly difficult hangovers, rising anxiety, and a persistent feeling that life had more to offer. Like many, she believed alcohol gave her confidence, connection, and fun. In truth, it was masking feelings of loneliness, stress, and uncertainty about the future. After multiple attempts to moderate, she eventually chose to quit completely and it changed her life more ways than she could imagine.

Today, she supports women who feel stuck in a similar cycle, helping them break free from alcohol and reconnect with their true selves. Her message is simple: sobriety isn’t about missing out,  it’s about finding real freedom and living a life that’s authentic, fulfilling, and full of possibility.

Lucy Hall

Lucy helps teachers break the cycle of using alcohol to cope with the demands of school life, so they can reclaim their energy, confidence, and joy—both inside and outside the classroom.

After 20 years as a teacher and school leader, Lucy understands exactly how the pressures of marking, behaviour, workload, and constant emotional giving can quietly drive drinking habits. Having swapped alcohol for triathlon and discovered a far more balanced, fulfilling way to live, she now supports teachers who are ready for the same transformation.

Lucy specialises in helping teachers move on from alcohol in a way that feels achievable—even with a hectic timetable and the emotional intensity of the job. Her coaching focuses on rebuilding headspace, finding healthy coping strategies, and rediscovering activities that genuinely replenish you, so you can show up as the teacher and person you want to be.

Alongside her sobriety expertise, Lucy is a qualified swim, cycle, and running coach, and is currently training as a personal trainer and nutrition coach—bringing a holistic, wellbeing-focused approach perfect for stressed and time-poor teachers and school leaders.

For an initial free 45 minute exploratory call, book online at https://calendly.com/carnelias_sober_coaching/45-minute-call, or contact Lucy by email.