As we head towards Christmas, I know there will be people getting jittery, What is it about high days and holidays that sends us into FOMO and panic?. 

Here is a question I’ve heard a few times from clients recently ..

 ‘I’ve ditched the booze, oh ages ago, I’ve been doing really well, but I am meeting with family / having a street party, and I’ve been thinking shall I just have one?

Ah yes the cravings, which are actually thoughts, which are more than just thoughts. By the time you voice them, they are actual voices  that you have been hearing repeatedly in your head.

I’ve spoken a lot about the concept of the ‘Addictive voice,’  I used to get quite concerned when I was drinking, sometimes I didn’t want another drink, but I would hear a definite voice in my head telling to have another.  It was very real and a bit spooky, I remember asking a spiritual healer if she thought I might be possessed.  (There is a reason alcohol is called ‘spirits’ but we will cover that another time)

Many of are aware of the story of the Cherokee Grandfather who said to his grandson:  

‘Inside your head you have two wolves, one is angry, and wants to bring you down, he is full of lies and greed and nastiness, the other is a good wolf, full of love and hope and empathy and joy there is a fight going on within you.

The boy thinks, and then asks his grandfather: Which one wins?

The grandfather said…the one you feed’

So feed your good wolf!

We all hear the bad one from time to time, loud and clear, we all hear the Wine Witch telling us…

‘Its holiday time, just have one, you deserve it, you want to switch off for a bit don’t you?’

Once you have really noticed that voice, it starts to lose its power

Jack Trimpey wrote Rational Recovery in the early 90’s and his ‘Addictive voice recognition technique’ was a game changer for many people who had previously only had AA to help them through their addiction

We forget that it’s only in relatively recent years we have realised what we now know about neuroplasticity about the brain’s ability to grow and change.

Jack’s theory is based on what we know about the brain, that the primitive animal brain, it’s there for survival .It likes us to do what we have always done so forms conditioned responses which can become addiction, when we hear that voice, when we crave alcohol or other destructive behaviours we are doing it for short term rewards , Jack calls it the Beast brain

The other part of the brain, the frontal lobes are more rational, they control our thoughts and our planning, and if we’re not ‘over-ruled’ by the addictive voice which sits in the animal part of the brain, this part of the brain lets us put aside immediate gratification for the sake of more important long term gains. The frontal lobes are the real “you”.

Jacks technique AVRT teaches people to clearly distinguish the voice of the beast brain from the voice of their real self.

We’re literally invited to talk back to the beast brain so when you hear that voice telling you, ‘Just have one, you deserve it, its good for you’, you can then literally talk back and say…well whatever you likecheck my TEDx talk for suggestions!

He was ahead of his time, there is no doubt, he didn’t believe that Alcoholism was a disease and he suggests we also look at what he called ‘Enemy voice recognition’, so if you have chosen not to drink, then if a voice pops up telling you to drink it’s the ‘enemy’. But just as we can talk back to the wine witch and the beast, we can defeat the enemy voice too and dispel the irrational ideas, with rational thoughts

It’s about the questioning ourselves

When the voice pops up saying …Its not fair that I can’t drink when others can, really notice that, and ask yourself is it true?

When the voice tells us, ‘Everyone else is having fun at this event / party / soiree, I can’t have fun’ Is that true?

After all – you CAN drink if you choose, but you have made a sensible choice not to, and are your friends and family really having a better time than you?

Once you have challenged the thought, confronted the beast, the next step is to ask

What is it that I am really hankering after here?  It isn’t actually toxic liquid, if I handed you a crappy cracked plastic cup with warm cheap wine would you feel the same? Doubt it!  Ask yourself is that I am looking to feel a certain way? Do I want to feel more relaxed? Chilled, or more confident or energised?  (amazing isn’t it that we think alcohol does all things!)

Once you know what it is you really want, (and sometimes it’s the sweetness in your life rather than the quick ‘hit’ from alcohol or sugar) then you can ‘surf the urge’.  You’ve heard that expression I’m sure. Strengthen the muscle that enables you to pause.  You can delve into your Sober Toolkit and pull out exactly what you need

But how will I socialise?

If everyone else is enjoying a drink, you can too,  don’t forget my ‘mantra’  ‘Keep the ritual, change the ingredients!’

There are a wealth of awesome ‘grown up’ drinks that don’t contain alcohol. Dm me for recommendations.

Hopefully there is lots of good food for thought there!

Remember the wolf that wins is the one you feed. (even at holiday times)

You can buy my mini e-booklet Goodbye Wine Witch, Tips to tame the voice in your head – only 99p on kindle

Happy Healthy Sober – Ditch the booze and take control of your life is out now 

Join us in The Sober Club for Connection, Support, Inspiration and masses of content on ‘Whats next’ – living your best life without the booze 


Hello. How are you?


Built with Divi Builder.

Email Address


101 Mark Boulevard St,
10040, New York,
United States.